#customer lifetime value

Discover 2 curated intelligence briefings related to this specific topic.

Ownership Trumps Access in Lagos and Accra
Arts

Ownership Trumps Access in Lagos and Accra

As streaming payouts fail to meet the cost of production, West African artists are abandoning the chase for global charts in favor of direct ownership and equity-based royalty structures.

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Loyalty is a Lie; Lore is the Only Currency
Design & Media

Loyalty is a Lie; Lore is the Only Currency

Traditional brand loyalty is a relic of the transactional era. In its place, a new paradigm of narrative world-building is emerging, where products function as artifacts and consumers act as citizens of a corporate mythology.

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